The Hydra Routine

Discover the ultimate curl care with the Hydra Curl Styler. Designed to hydrate, define, and enhance every wave, curl, and coil, this versatile styler simplifies your routine while delivering long-lasting results. Perfect for all curl types, it brings your natural texture to life with ease and joy.

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Wash or wet hair
Start with freshly washed or damp hair to ensure the product absorbs evenly. Curls love waters so get in there!
Apply product through sections
Work the Hydra Curl Styler through your hair in sections, ensuring every strand is coated for maximum hydration and definition.
Style as desired
Use your preferred styling technique—whether that’s finger coiling, scrunching, or using a brush—to shape your curls.
Air dry or diffuse
Finish by diffusing your hair to set your style in place or letting it air dry for a soft, natural look.

Curly Founded

Locally crafted

vegan frienDly

silicone free

cruelty free

Scientifically proven

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What our customers are saying.

"This product has the potential to be a leading curl-enhancing product!"

Maizy

"I love the fragrance and genuinely think no other single styling product has made my hair feel this soft and moisturised! I think it was really impressive how long my hair lasted without a refresh which I would usually do on day 2-3. I also think it was really impressive how this one product achieved the results it did on its own as I usually use 3 styling products all together."

Jamila

"This product is absolutely amazing. Usually when I pick my hair with an afro comb I can no longer feel any hold on my curls and picking my hair easily impacts the curls; it gave the volume I was hoping for without affecting my curls!! TAKE MY MONEY!!!!"

Klara

"I really was surprised at how Amaris hair lasted and felt much more hydrated from the product."

Michelle, Mother of Amari

"This product is absolutely amazing it moisturised my hair very well and has an amazing smell."

Christina

I really loved it, the texture is really good, application is easy, it spread really easily throughout my hair and didn't weigh it down. I am currently on day 4 and have my hair out at work - this never happens usually day 2/3 is the last day my hair is looking ok enough to go out. The definition and hold is amazing and the biggest thing that surprised me is how long it is lasting!

Hira

"This is a really strong and innovative product."

Tasharn

"The product is genuinely something that I have not encountered before. The major issue i have/face is scalp dryness and psoriasis. When I used the product on its own and left it in for those 7 days, my scalp felt so clean and not irritated at all."

Bethy

"I haven't seen my curls like that since I was three years old!"

Lexie

"It enhanced my natural curl pattern in a very light weight way. Cast wasn't crunchy or hard. My hair looks healthy, shiny and bouncy. Great curl clumping happening."

Danielle