Moisturise
& Define

With authenticity at our heart, our mission is to create products that celebrate both hair and culture.

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Hydra Curl Styler

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HYDRA CURL STYLER OUT NOW

Welcome to Embrace Your Frizzique™

We’re re-defining haircare by embracing every wave, curl, and coil with science-backed products, education and a vibrant community.

Learn More

HYDRA CURL STYLER OUT NOW

Hydra Curl Styler

Your go-to styler for moisturised and defined curls.

Shop Now

Why you'll love it.

With authenticity at our heart, our goal is to create products that celebrate both hair and culture.

Glides through curls for effortless styling.

Packed with antioxidants, Vitamin E, and Pro-Vitamin B5.

Locks in moisture for long-lasting hydration.

Provides a protective cast for extended curl wear.

Formulated to help shield hair from environmental pollution.

Curly Founded

Locally Crafted

Vegan Friendly

Silcone Free

Cruelty Free

Scientifically Proven

What our customers are saying.

"This product has the potential to be a leading curl-enhancing product!"

Maizy

"I love the fragrance and genuinely think no other single styling product has made my hair feel this soft and moisturised! I think it was really impressive how long my hair lasted without a refresh which I would usually do on day 2-3. I also think it was really impressive how this one product achieved the results it did on its own as I usually use 3 styling products all together."

Jamila

"This product is absolutely amazing. Usually when I pick my hair with an afro comb I can no longer feel any hold on my curls and picking my hair easily impacts the curls; it gave the volume I was hoping for without affecting my curls!! TAKE MY MONEY!!!!"

Klara

"I really was surprised at how Amaris hair lasted and felt much more hydrated from the product."

Michelle, Mother of Amari

"This product is absolutely amazing it moisturised my hair very well and has an amazing smell."

Christina

I really loved it, the texture is really good, application is easy, it spread really easily throughout my hair and didn't weigh it down. I am currently on day 4 and have my hair out at work - this never happens usually day 2/3 is the last day my hair is looking ok enough to go out. The definition and hold is amazing and the biggest thing that surprised me is how long it is lasting!

Hira

"This is a really strong and innovative product."

Tasharn

"The product is genuinely something that I have not encountered before. The major issue i have/face is scalp dryness and psoriasis. When I used the product on its own and left it in for those 7 days, my scalp felt so clean and not irritated at all."

Bethy

"I haven't seen my curls like that since I was three years old!"

Lexie

"It enhanced my natural curl pattern in a very light weight way. Cast wasn't crunchy or hard. My hair looks healthy, shiny and bouncy. Great curl clumping happening."

Danielle

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Embrace Your Frizzique™ is transforming the way people feel and care for curly and afro hair through education and resources.

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Moisturise& Define

Hydra Curl Styler

Welcome to Embrace Your Frizzique™

Hydra Curl Styler

Why you'll love it.

"This product has the potential to be a leading curl-enhancing product!"

"This product is absolutely amazing. Usually when I pick my hair with an afro comb I can no longer feel any hold on my curls and picking my hair easily impacts the curls; it gave the volume I was hoping for without affecting my curls!! TAKE MY MONEY!!!!"

"I really was surprised at how Amaris hair lasted and felt much more hydrated from the product."

"This product is absolutely amazing it moisturised my hair very well and has an amazing smell."

"This is a really strong and innovative product."

"The product is genuinely something that I have not encountered before. The major issue i have/face is scalp dryness and psoriasis. When I used the product on its own and left it in for those 7 days, my scalp felt so clean and not irritated at all."

"I haven't seen my curls like that since I was three years old!"

"It enhanced my natural curl pattern in a very light weight way. Cast wasn't crunchy or hard. My hair looks healthy, shiny and bouncy. Great curl clumping happening."

Moisturise
& Define